Incredibly Smart Marketing, Incredibly Bad Taste, Or Just Plain Stupid? You Be The Judge...

As if Lars Von Trier really needs anymore controversy - love them or hate them, his films have polarized audiences through their sheer guts and forcefulness. So, why should Von Trier's newest release, Nymphomaniac, be any different?

If the marketing campaign for Nymphomaniac is any indication, the controversy surrounding Von Trier will continue to swirl around him (as if he really cares). Yet, Von Trier had nothing to do with Nymphomaniac's marketing strategy; keeping a "vow of silence" since joking about Hitler during the Cannes Film Festival a couple of years ago, Von Trier (who normally oversees every bit of marketing for his films) decided to take a back seat and turned all promotional activities over to third-parties.





Of course, the old adage is that "sex sells," which still begs the question(s): Incredibly smart marketing? Incredibly bad taste? Or, just plain stupid?