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Wednesday, August 19, 2015

Excellent Advice from Independent Filmmakers In Their Own Words...

Jenna Bass

By Alix-Rose Cowie

Arguably the best way to learn is through doing: making mistakes, dusting yourself off, applying what not to do, and doing again. And again, and again. An infinitely better way would be to add the advice of those who have gone before – and have gone on to succeed – to your learning process. We’ve compiled a list of excellent advice from independent and award-winning South African directors who each shared what they think is the most important thing young filmmakers need to know to make it in the industry. From checking your batteries, to gorging yourself on cinema, to finding your own voice; you can take their word for it.

“Make things that fulfill you, go full throttle with all your intuition and your truth.” – Bryan Little

Jolynn Minnaar | Director of the award-winning documentary Unearthed:

Be absolutely sure – whether through your gut or a good supply of undeterred resilience – that this is what you want do to; that despite the challenges in the industry or the vulnerabilities around being creative, that you want to tell stories. If you’re committed to this dream, you will withstand whatever comes your way and more importantly, your work will be true.

Always back yourself. Trust you are in the right time at the right place to tell a story. Be a good person. The film industry has shed the tyrannical producer or director facade and more and more often works on an economy of good. Respect everyone in your crew. Respect the craft and the experience or expertise that has come before you. Be on time. Wear deodorant.

Bryan Little | Award-winning director, artist and co-founder of Fly on the Wall:

My best advice for those wanting to start making films is START. A phone today shoots better than any camera I could beg, borrow or steal when I started. My first film I edited by filming off a TV and rewinding and fast forwarding a VHS TAPE. By the time we were done the film looked like it was shot in a white noise blizzard. So in my opinion, nobody has any excuses.

Make things, and most importantly make them your own way. There will be plenty of time later to worry about what people think – and trust me they will come, they will hire your new talent, cornering you like yapping stoep-kamer kak-ers. They will nip and whine at your vision and pour vanilla all over it. So for now, run free. As Bukowski said: “If it doesn’t come bursting out of you in spite of everything, don’t do it.” In fact, read the rest of that poem before you start. Make things that fulfil you, go full throttle with all your intuition and your truth.

There will be plenty of time later to desperately try and go back to this freedom and uncertainty you now have that terrifies you so much. Tie yourself to the mainmast, harness it all and enjoy it.  You will learn more from your mistakes than your successes.

“Always back yourself.” – Jolynn Minnaar

African Cypher

Nomakhomazi Dyosopu-Dewavrin | Award-winning director and head of One Blood Productions:

My advice to filmmakers is the importance of reading whatever you can get your hands on. Expand your imagination and take the opportunity to go to school to study some kind of course – if you can’t go to film school take a course that deals with humanities.  Filmmaking ultimately is communicating and as a filmmaker you need to be able to articulate stories in a form that resonates with your intended viewer.

Mark Middlewick | Writer/director and Jameson First Shot 2015 Winner:

The most important thing aspiring filmmakers need to know is that regardless of how much experience they gain, the only thing that will improve their filmmaking is to watch an array of films. They need to gorge themselves on cinema.

“Our job is to surprise people. Film that doesn’t surprise is dead.” – Jenna Bass

Hanneke Schutte | Award-winning writer/director and Jameson First Shot 2014 Winner:

The easiest way to make films is to write your own scripts and if you can’t write, team up with a great writer. If you just sit around and wait for scripts to come to you you’ll never get a chance to make a film. So take a screenwriting class or buy a bunch of books and start writing the movie you want to make.

Run Jose

Batandwa Alperstein | Director and co-founder of the Visual Content Gang:

Listen to people. Listen to what makes them laugh, what makes them angry, what makes them cry. Watch people, see how they react, how they communicate without speaking. Study the world, see how things fit together. Have your own perspective. But most importantly, start shooting and keep shooting. Shoot first ask questions last. Charge your batteries. Check that it’s recording. Back up onto two separate hard drives, at the very least. And never forget that the whole art is about people – your crew, your cast and your audience. Love your people and hopefully they’ll love you back.

“Expand your imagination…” – Nomakhomazi Dyosopu-Dewavrin

Kurt Orderson | Director of  “Not in My Neighbourhood” and founder of Azania Rising Productions:

I see film and storytelling, as being a vehicle to give voice to the voiceless and help fill important gaps in our collective consciousness and memory. I believe film can allow a community to engage in a process of self-discovery, self-expression and self-reflection and act as a form of retaliation to cultural and political hegemony thereby deepening democracy. I have ensured that my films are shaped by the voices of my community.

Unearthed

Dave Meinert | Commercials director and filmmaker. Founder of MacDuff Films:

I think the hardest and most vital thing for a young filmmaker is to establish their own voice.  Modern technology has democratised filmmaking in the same way a blog has levelled the playing field for any writer wanting to express themselves. You don’t need a publisher. You don’t need to get your film stock processed. You need to figure out what you want to share with us. Without that, you are just every other kid with a WordPress account or an iPhone on video mode.

The most successful independent piece I have done was created with a cheap DSLR camera and a lightbulb I got from the hardware store. It took half a day to film. The hardest part was figuring out what I wanted to say with the piece. I wrestled with that for months.

Jenna Bass | Award-winning writer/director:

On any project, no matter how small, never settle. And I don’t mean in terms of budget or compromises to accommodate practical realities or obstacles – those are always going to happen. I mean, get into the habit of asking yourself how are you changing things? How are you telling this story in a way no one else is? How are you pushing this medium that we’re still calling ‘film’ in a new direction – whether in terms of aesthetics, technology, emotions, ideas, social commentary, or even ‘just’ drama. How are you surprising people in a way they haven’t been surprised before? To paraphrase Harmony Korine (whose work definitely lives this manifesto) – what are you doing extra? If you’re not pushing your work beyond these questions each time, I personally don’t think that the absolute mission of making a film is worth it. Our job is to surprise people. Film that doesn’t surprise is dead.

And a last word from writer/director, artist and actor Sibs Shongwe-La Mer who said at a 10and5 Show & Tell: “Good things happen when you work really hard at something.”

Necktie Youth




New Media Rights: Advice to Filmmakers...



For documentarians, film, and media makers, it’s critical to understand your legal rights and responsibilities when creating and publishing work. The nuances of rights and privileges become particularly crucial and often confusing in the digital era when publishing content in various forms online. As filmmakers increase their opportunities to engage audiences through a patchwork of forms, including: digital releases, blogs, and social media- deep questions often arise in navigating the rights and responsibilities of usage.
Understanding your rights and responsibilities is important for many reasons. New Media Rights is a San Diego based organization that offers legal assistance to media creators across the country. Answers to questions about copyright, fair use, online publishing, and legal rights in distribution can be found in the form of guides and one-on-one legal assistance provided by NMR. Their website hosts an impressive selection of resources for navigating rights, privileges, and how-to’s in the world of digital content. Learn more about New Media Rights via the website: newmediarights.org.
For our blog, NMR has generously put together three guides especially for filmmakers, based on common rights issues we often come across.

A citizen’s legal guide to fair use in copyright law.
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Fair use allows creators to use creative works for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research- without consent of the copyright holder. If your film is found to be using clips under fair use, it is not an infringement of copyright. For instance, in a 90 minute documentary, the use of a 30 second clip from a cable news show may be considered fair use if it is the type of use that is protected under fair use.
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How to find out what is in the public domain.
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Works in the public domain, can be copied distributed, performed and otherwise used in the works that you are creating. The following chart can help you find out if a piece of content (book, movie, music, etc.) is in the public domain. Remember, even if the work is not in the public domain, you may be able to make use of the work if your use falls under fair use or a creative commons/open source license.
.Video Releases
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A critical aspect in most documentary films, is the testimony and interviews that are done with subjects throughout the process of creating the film. It is sometimes inevitable that not all interview subjects will be perfectly happy with the way they are portrayed in the finished product. Having a video release can protect you from liability when these situations arise. It’s important to have at recorded or preferably written permission of consent by these people to appear in your film. The guide defines “creative works”, “exploitative purposes”, “commercial purposes”, and also how you can acquire a person’s consent within a video or audio recording. as well as under what circumstances you would need to do so.
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New Media Rights is an organization dedicated to providing legal assistance regarding new media, technology, and the laws surrounding the Internet and intellectual property. This includes copyright, trademark, licensing, as well as issues regarding online speech and social media services.
If you have a question about publishing online or concerns regarding your digital rights on the Internet, you can contact them directly through this handy form on the website: http://www.newmediarights.org/about_us/contact_us


Tuesday, August 18, 2015

PRIESTCRAFT...


The plan is to BUILD AUDIENCE!...


By Matt Pillischer

Outline of Distribution plan: My whole distribution plan is built around the idea of finding and building a relationship with a permanent audience to follow and support my filmmaking career. In the changing nature of direct to consumer distribution, a filmmaker must build relationships with audience members in order to be successful in the long run, even if their films are being picked up and distributed by independent distributors. One-time distribution does not assume sales or continued audience support if the filmmaker is not cultivating relationships with audience. Fans need to like the content, but also like the artist behind it.

As a younger, very indie filmmaker that will likely continue to make my own no-budget productions for a long time, I need to capture a permanent audience to move with me from project to project. My first major film, Broken On All Sides, was a political documentary that had a built-in audience of those impacted by the criminal justice system or advocates working on related issues. The success of that film has been tremendous within the movement against mass incarceration. But with narrative films I intend to make, much of the audience will not crossover-- except those that know me personally and support me as a person and an artist. The idea is to grow these types of people into a fan base, which will financially support future projects.

For all the reasons above, I've decided against distributing A Dark Souvenir through pay-per-view online platforms for $3 per person or for $20 for a DVD. With a marketing budget of a couple hundred dollar here and there, this would mean PRAYING that people will find MY indie horror film through all the noise and trust enough in someone they don't know to give it a purchase. This is a failing strategy that's seen over and over again for indie films. Instead, I will be meeting people out in the real world and online, and GIVING the film away in exchange for their email signup. I also intend to send films to people who signup online through the website, but do not imagine this to be a huge crowd at first. Giving away the movie is showing that I value a direct relationship with them enough to provide my blood, sweat, and tears for free, and is an invitation to start learning more about me.

My marketing and distribution campaign includes an openness in blogging on the movie's website that will hopefully let people into my process, who I am, what I'm trying to do, the fun and struggles I have along the way: http://www.adarksouvenir.com/directors-blog

I plan to print a first run of 1,000-2,000 DVDs, estimated to be about $1,500-2,500. I also plan to budget in $4 shipping and packaging per DVD for 300 that I will send for free to the first 300 signups online (for total cost to me of $1,200). The remaining DVDs will be given out at horror conventions, horror film festivals, Jewish art festivals, and other events in exchange for an email signup. People who signup online after the first 300 DVDs are distributed will receive a link to a secure vimeo upload instead of DVD.


I also plan to put a "donate" paypal button on the site, along with a PO Box address to accept donations for the free work we've done. This may be enough money to begin making the next project. And the next project will feature heavy in email newsletters and blog posts going out-- so that the audience can have input on and feel a part of pre-production for the next horror/drama feature that is already in the works.






http://www.adarksouvenir.com/directors-blog

Friday, July 17, 2015

Swedish Film's New Wave...


Posted on sweden.se

Swedish film has long enjoyed international success, famous for auteurs such as Ingmar Bergman. A new generation of directors – such as Ruben Östlund and Lisa Langseth – are now making their mark; winning prizes and charming audiences internationally, with everything from small indie films to high-concept Hollywood movies.

Swedish directors to keep an eye on

Ruben Östlund is a writer-director whose early ski movies got him into film school. He made his feature debut in 2004 and has made two prizewinning fictional shorts and three feature films since, among others Play (2011) – which won the Nordic Council Film Prize, along with the Best Director Award at the Tokyo Film Festival and Coup de Coeur in Cannes. His most recent production Force Majeure (Turist, 2014) won the Jury Prize of Un Certain Regard at Cannes 2014 – Hollywood remake rumours abound.
Lisa Langseth is a cutting-edge director interested in themes of sex, class and power. Her debut Pure (Till det som är vackert, 2010), a film about power structures in the world of culture, launched the career of rising star Alicia Vikander. Langseth and Vikander teamed up again for Hotell (2013).
Lukas Moodysson’s breakthrough came in 1998 with Show Me Love (Fucking Ã…mÃ¥l). He has directed a number of films since, such as Together (Tillsammans, 2000), Lilya 4-ever (2002) and Mammoth (2009), starring Gael García Bernal and Michelle Williams. His latest film, We Are the Best! (Vi är bäst!) won the Tokyo Film Festival Grand Prix in 2013.
Gabriela Pichler wrote and directed Eat Sleep Die (Äta sova dö, 2012), a humorous drama about a woman who loses her job. The film won a series of film awards, including the Venice Film Festival’s 2012 Audience Award. Pichler’s latest work is the play Red Card (Rött kort, 2014).
Tomas Alfredson directed the screen version of John le Carré’s Tinker Tailor Soldier Spy (2011). His vampire drama Let the Right One In (LÃ¥t den rätte komma in, 2008) won Best Narrative Feature at the Tribeca Film Festival in 2008. He is currently working on crime film The Snowman and an English-language adaptation of Astrid Lindgren’s Brothers Lionheart.
Lisa Aschan directed a short film and a TV series before making her first feature She Monkeys (Apflickorna), about two competitive adolescent girls, in 2011. The film won Swedish film prizes as well as Best Narrative Feature at the Tribeca Film Festival and a Crystal Bear in Berlin. Her next film, White People (Det vita folket) is due for release in 2015.
Daniel Espinosa directed the film version of Jens Lapidus’ crime novel Easy Money (Snabba cash, 2010). The film gave Espinosa the opportunity to make the action thriller Safe House (2012), starring Denzel Washington. His latest film, Child 44, was released early 2015 and featured Tom Hardy and Gary Oldman.
Ingrid Bergman

Swedish starlets

Sweden is the birthplace of some of film history’s most iconic actresses. Sadly, Anita Ekberg passed away in January 2015, while the same year would have marked Greta Garbo’s 110th birthday – and Ingrid Bergman’s 100th – had they lived to see the day. The centenary of the latter’s birth is commemorated at the Cannes Film Festival 2015.
Ingrid Bergman would have turned 100 years old in 2015 (she passed in 1982). She is one of the most Oscar-winning actresses of all time and has also won a number of other awards, including two Emmys, four Golden Globes and a Tony. Ingrid is the poster girl for the Cannes Film Festival 2015, during which a new documentary about her will be premiered – Ingrid Bergman – In Her Own Words – starring Sigourney Weaver, Isabella Rossellini and rising Swedish starlet Alicia Vikander, whom the director Stig Björkman has called ‘The Ingrid Bergman of today’.
Ingrid is most remembered for her roles opposite Humphrey Bogart in Casablanca (1942) or Cary Grant in Hitchcock’s Notorious (1946). She made her first major impression in the Swedish-language Intermezzo, 1936, which brought her to Hollywood for a 1939 US remake. Ingrid returned to Sweden for her last major film role; Ingmar Bergman’s (no relation) Autumn Sonata (Höstsonaten, 1978).
Greta Garbo was born ten years before Ingrid and was a major star in silent and early talking films of the 20s and 30s. A role in the 1924 Swedish film The Saga of Gosta Berling (Gösta Berlings saga) piqued the curiosity of Hollywood. After a number of successful silent roles, in which she used intense expressions and ground-breaking performances with restrained realism, she moved on to the talkies in 1930.
Garbo was nominated for three Academy Awards during her career, but only won one – the Academy’s Honorary Award long after her career had ended. The mysterious Garbo made her last film in 1941, after which she pretty much disappeared from public view.
Anita Ekberg came to Hollywood by way of winning the Miss Sweden contest in 1951 and participating in the ensuing Miss Universe pageant, earning a contract with Universal Studios. She is perhaps most known for her role, and the famous fountain scene, opposite Marcello Mastroianni in Federico Fellini’s La Dolce Vita (1960). Anita Ekberg passed away in 2015, aged 83.
Let the right one in

Visual Special Effects

Special effects might not be the first thing that comes to mind regarding Swedish film. But ambitious efforts by post-production and production companies during the last decade have undoubtedly left a Swedish influence on international visual effects.
Filmgate started as a postproduction company in Sweden in 2006 and has worked on over 85 feature films in eleven different countries. So far. Credits include visual effects for Swedish films such as Mammoth and a five minute long avalanche shot in Force Majeure. Filmgate has also worked on international films such as Cloud Atlas (2012), Lars von Trier’s Antichrist (2009) and upcoming British werewolf film Howl (2015).
Fido film is one of Scandinavia’s largest special effects companies, specialising in the animation of characters and creatures. They were a big part of Swedish film’s foray into sci-fi and horror, working on vampire drama Let the Right One In (2008). They also received a 2014 BAFTA nomination for their contribution to David Attenborough’s Natural History Museum Alive.
Panorama film specialises in physical rather than digital effects, and has created every imaginable weather, fire and pyrotechnics effect since the company was founded in 1982. They recently produced the effects for Swedish drama-thriller Gentlemen (2014), and their expertise in bullet hit FX means that they’re hardly at risk of running out of a job – considering the amount of crime and police films produced in Sweden.
With the recent Swedish upswing for VFX, Sweden’s leading film award Guldbaggen will reintroduce the Visual Special Effects category to its awards list as of 2016.

Academy Award-winning Swedes

Sweden’s most prominent Oscar winner is Ingrid Bergman, who took home three Oscars in the course of her career, two for Best Actress (Gaslight, 1944 and Anastasia, 1956) and one for Best Supporting Actress (Murder on the Orient Express, 1974).
Three of Ingmar Bergman’s films won Best Foreign Language Film (The Virgin Spring, 1960, Through a Glass Darkly, 1961 and Fanny and Alexander, 1983) awards. In 1970, Bergman also received The Irving G. Thalberg Memorial Award.
Other Swedes who have received Oscars include Arne Sucksdorff (Best Short Film for Symphony of a City, 1949), Olle Nordemar (Best Documentary Feature for Kon-Tiki, 1951), Greta Garbo (The Academy’s Honorary Award, 1955), Sven Nykvist (Best Cinematography for Cries and Whispers, 1974 and Fanny and Alexander, 1983) and Anna Asp and Susanne Lingheim (Best Production Design for Fanny and Alexander, 1983).
At the 2013 Oscars, Paul Ottosson (Zero Dark Thirty, 2012) and Per Hallberg (Skyfall, 2012) shared the prize for Best Sound Editing. Both had been awarded previously, Ottosson for Best Sound Mixing and Best Sound Editing (The Hurt Locker, 2009), and Hallberg for Best Sound Editing (Braveheart, 1995 and The Bourne Ultimatum, 2007).
The most recent Swedish Oscar winner is Malik Bendjelloul, who won the 2013 Academy Award for Best Documentary Feature with Searching for Sugar Man (2012).
A-pigeon-sat-on-branch-reflecting-on-existence

Swedish auteurs

Their films and imagery have made a profound impact on the entire film industry. Ingmar Bergman and Roy Andersson are two of Sweden’s great auteurs.
Ingmar Bergman‘s career as a director and scriptwriter spanned almost 60 years. He remains one of Sweden’s most well-known cultural figures and his work continues to inspire audiences and filmmakers alike. By the time he passed away in 2007, he had directed over 50 feature films, including Wild Strawberries (1957), Persona (1966) and Fanny and Alexander (Fanny och Alexander, 1982).
The Bergmancenter Рon the island of F̴r̦, where Bergman shot many of his films and built his home in 1967 Рopens to the public every summer, and is especially popular during the internationally acclaimed Bergman week.
Roy Andersson made a name for himself in 1970 with A Swedish Love Story (En kärlekshistoria), about teenage love. Giliap (1975), was crushed by the critics, and it was not until 2000 that perfectionist Andersson completed his third feature, Songs from the Second Floor (SÃ¥nger frÃ¥n andra vÃ¥ningen) – a major success.
You, the Living (Du levande, 2007) and A Pigeon Sat on a Branch Reflecting on Existence (En duva satt pÃ¥ en gren och funderade pÃ¥ tillvaron, 2014) follow in the same theme and imagery – the latter won the Golden Lion in Venice 2014. Andersson’s unique visual style of shooting tableaux has had considerable impact on filmmakers all over the world.

Funding Equality

Swedish film policy supports the production, promotion and distribution of Swedish films through a collaborative process between the state, film industry, cinema owners and television companies. The latest Swedish Film Agreement, which came into force in 2013 and runs through 2016, provides filmmakers with greater freedom of distribution and also stipulates that ‘the funding shall be divided equally between women and men’ in the key positions of director, screenwriter and producer.
The Film Agreement will be terminated as a model in 2017 and the state’s new focus will be on quality, innovation and accessibility – aiming for a better balance between artistic and commercial interests.
Funds and other means of film support are allocated and administered by the Swedish Film Institute. In 2013, their contributions totalled about SEK 332 million. There are alternative means of distribution, however, as exemplified by 27-year-old Swedish rookie director David Sandberg’s success in online crowdfunding, setting a Kickstarter record with his martial arts comedy spoof Kung Fury.
Kung Fury premiered in the Directors’ Fortnight section at the 2015 Cannes Film Festival, before being released on SVT (the Swedish Public Service Broadcaster), YouTube and other streaming media.


Filmmakers Take Risks with a Controversial Documentary That Blurs the Line Between Science and Spirituality...

 



Orginally distributed by ReleaseWire

Brooklyn-based independent filmmakers and husband and wife team, Joal Mejia and Katy Walker, are close to completing a three year project that documents a mysterious phenomenon called synchronicity, first discovered by renowned psychotherapist, Carl Jung. Their documentary film, Time is Art, follows the journey of a writer trying to make sense of the recurring symbols and strange coincidences that she began experiencing after 9/11 and the death of a loved one. 


The filmmakers did not set out to make another new age film, instead their film aims to merge science and spirituality, and to address the very real phenomenon of meaningful coincidences. What the filmmakers discovered is that around the world there is a growing ecosystem and culture inspired by synchronicity that is eager to make sense of a world ravaged by environmental destruction, corruption, inequality, and social unrest. Together with some of the leading voices in psychoanalysis, parapsychology, biology, and activism in art, the filmmakers explore a reality where time is transformed from a unit that can be measured and commodified, Time is money, to an experience of oneness with the natural rhythms of nature and the universe. It is here that the filmmakers discovers that time is, in fact, art.



The filmmakers aspire to bridge the gap between the format of the cult classic film like Richard Linklater's Waking Life and the documentary, What the Bleep Do We Know, by taking an unconventional approach that allows audiences to experience reality as Jennifer Palmer, a corporate IT specialist turned writer, begins to see it as one less concerned with linear storytelling, and more open to the cyclical patterns of nature, the hidden meanings of symbols, and the dreamlike overlapping of people, places, and moments. Visually captivating images of urban and natural landscapes, visionary art and street murals, excerpts of Jennifer's writing, and compelling conversations with fellow seekers and mystics like Toko-Pa Turner, Richard Tarnas, Ph.D, Graham Hancock, biologist, Rupert Sheldrake, and visionary artists, Allyson & Alex Grey, guide us through the underlying premise of the film: perhaps we can tap into a way of being that is not ruled by a finite sense of time, but rather by the ability to live in harmony with the true creative nature of our existence.



Inspired by visionary author and prophet, JosA_ArgAelles, who played a key role in the emergence of the 2012 phenomenon, the film is influenced by his work and books on the powerful teachings from ancient indigenous wisdom. The film explores the idea that modern humanity is immersed in an erroneous and artificial perception of time that deviates from the natural order of the universe. We have become disconnected from the natural rhythms of the earth by focusing our energy and intelligence solely on money, consumerism and exploitation while deep down inside, we crave the return to a foundation of culture, community, and creativity.



As Jennifer navigates the labyrinth of her own light and darkness, she opens herself to a new reality in which everyone and everything appear connected by a larger purpose. She is revealed to be part of a global movement of people challenging a linear and restrictive consciousness in exchange for one grounded in meaningful connection and action a€" a template for a new era where we are one with the earth and each other.



View the 2014 trailer for the film: https://www.youtube.com/watch?v=9v4OWWxHqFk






 http://www.digitaljournal.com/pr/2519435

15 Ways the Independent Filmmaker Will (Continue) to Change in 2015...


By Elliot Grove

With so many great prediction lists for 2015 around, I hardly felt the need to contribute. But the film industry is changing quickly and I wondered if filmmakers were actually changing along with it. Below are my predictions on how the role of the independent filmmaker will change in 2015. Do you see yourself fitting into any of these? In the film biz you have to evolve or die! What do you think?

15. Filmmaker as YouTuber

 

Filmmakers have traditionally shunned YouTube. This is going to change and change dramatically.

The big money is piling into YouTube. And the reason is two-fold: TV ad revs are dropping as quickly as their viewerships. And secondly, brands have no direct contact with individuals on the net. That’s where the YouTuber comes in pretty handy for a brand manager eager to connect with potential customers..

If you have a web series that appeals to, say, 24-35 year olds, you could be making money from advertising a brand trying to reach 24-35 year olds. Even crazier are the Vine stars –. make a series of 6 second videos on Vine, get a million followers and get between $1,000 – $10,000 per million subscribers for making a 6 second ad for a brand.

14. Filmmaker as sexual cultural advisor

 

Filmmakers have traditionally shunned sex, deeming it porn. But there is much filmmakers can learn from the porn industry.

Sex sells. I think this year we will see an increase in sex packaged up as movies—more of the 50 Shades of Grey variety. i’m not saying this is good, or even desirable. I’m just saying. Which means of course that filmmakers become sexual culture advisors.

13. Fimmaker as cause-related content creator

 

When I started Raindance, I thought movie making was about dramatic stories. Then documentaries started earning their keep as feature presentations in cinemas. And what are most successful ocumentaries? Cause-related, of course.

Al Gore’s Inconvenient Truth is just one example of a cause related filmmaker. What about Angelina Jolie’s Unbroken? Or The Imitation Game with its theme of homophobia in the 1950’s here in the UK?

A filmmaker need not require the fancy budgets that these Hollywood types have mustered. What about the simple problem of domestic violence? Here’s how one filmmaker, a cop in this case, used a body cam to bring a wife beater to justice, and then edited with some ‘after’ shots. One way to change the world is to make cause-related films.

12. Filmmaker as business person

 

I used to think that artists of any ilk were above the crassness of commerce. Then I remembered that when I worked for the sculptor Henry Moore, he paid over £2,000,000 a year in income tax – and that in 1970’s dollars. Wow – that’s a shrewd businessperson!

There isn’t any reason why a filmmaker can’t be good a business too. In fact, that’s been one of the Raindance mantras since we started out in 1992. Why not hunker down with some good business books and see if you can apply classic business sense to your life as a (commercially successful) filmmaker?

With everyone moaning about the sad sad state of the independent film business, my bet is you are going see more and more filmmaker businesspeople in 2015.

11. Filmmaker as marketeer

 

One of my favourite filmmakers is Roger Corman. He was truly a master of marketing, and if you ever hang around me for a bit, or attend one of my classes, I will tell you what Roger taught me when he was a special guest of Raindance back in 1997.

Want to be successful as a filmmaker? Get really good at marketing, understand the basics of social media. Get really good at building your audiences.

If you want to look at a classic textbook case of filmmaker as marketeer, look at Ryan Koo’s NoFilmSchool.com. When you’ve had a good look at what he has done with his really busy website, scoot over to John Trigonis, the filmmaker/marketer at Indiegogo.

10. Filmmaker as teacher

 

I’m eternally indebted to a handful of teachers I had coming through high school and art school in my native Toronto. The way Wyn Lawrence, my sculpture teacher (and Henry Moore’s ex technician), showed me the basics of line and form have remained with me to this day. In fact, it informs how I teach others.

Sharing knowledge is the most important thing we mere mortals do. There’s no nobler profession than that of teacher. Filmmakers who know how to make great visual presentations will always get work. Like the creators of the Royal Society of Arts animate series. Or John Hess of Filmmaker IQ’s great film training videos. Or maybe you are just really good at explaining how things work by using the visual medium. 

9. Filmmaker as prophet

 

One of the reasons we go to the movies is to see what the future looks like. Have you a special vision of how we might be living in the future? Did films in the near future like Being John Malkevich, Fight Club and Her have any affect on you? Or have films in the far future like Interstellar changed your opinion of life?

As we become increasingly battered by political, economic and social unrest, to say nothing of the ecological disaster that is looming, people will increasingly turn to filmmakers and their stories to learn about what might be coming next.

8. Filmmaker as pollster

 

Filmmakers are supposed to be creative, right?

Not any more. Here is a scarey thought: that Hollywood is actually making movies-to-measure according to profile data gathered and distributed on devices such as Yougov app.

Filmmakers won’t come up with stories and then find an audience. Pollsters will come up with data about the consuming and story habits of target consumer groups and then find a filmmaker to make a movie to suit the profile.

By the way – want to jump one step ahead of the data crunchers and test your story out ahead of time? Download your free copy of the Yougov app here.

7. Fimmaker as brand ambassador

 

We’ve had this to a degree where a famous cinematographer like Anthony Dodd Mantle will hold up a Canon camera and swear by it. This is pimping, pure and simple, and my bet is that Anthony didn’t have to worry about beers for a few weeks.

What’s going to start happening more and more is how filmmakers will get funding from brands if and only if the message of the film ties into the brand values. This is really an insiduous form of censorship. Nonetheless, it is a funding source, and clever filmmakers will be able to dance the dance of artistic freedom while on the tightrope of slippery corporate ethics.

6. Filmmaker as an augmented realist

 

Filmmakers have always been on technology’s cutting edge. And the new one that everyone will be talking about really soon, if not already, is the role of augmented reality (AR) and movies. No longer will stories be confined to screens in cinemas.

5. Filmmaker and meta tagging

 

Gone are the days when a screenwriter simply wrote a script and a filmmaker filmed it. Meta-tagging is the new hot topic amongst filmmakers in the know.

It takes on several forms that filmmakers of the future will get really good at.

For screenwriters, using meta-tagging, as in the new script software Scrivener, allows you to tag scenes by character and mood. This helps the filmmaker as they are making the film.

For filmmakers, meta-tagging is a great way to get your film higher recognition on the internet. Dave Reynolds first short was a 42 minute film called Zomblies, before he realized it was too long to be a short and too short to be a long. Through clever meta-tagging, he has been able to monetize his film on YouTube, where each million views is worth between $3-5,000. See how many views Zomblies has.

Probably the most far-reaching departure for filmmakers is how meta-tagging can be used in digital distribution. Imagine this: a typical family breakfast scene where mom reaches for the breakfast cereal. What is actually filmed is a green screen cereal box. This allows the distributor to sell the ad. Perhaps in America it’s Quaker Oats and in Benelux it’s Kellogs. Scarey stuff.

4. Filmmaker as artist

 

Ah. Movies. A blend of art and commerce.

Sometimes, however, filmmaking goes straight to art. When veteran cult filmmaker Ate de Jong directed Mark Roger’s sassy message-genre Deadly Virtues: Love.Honour.Obey, he couldn’t understand why it wasn’t selling to a UK distributor despite the fact 150,000+ have seen the trailer.
De Jong decided to go straight for the artistic jugular and embarked on a deeply personal story, Intimacy, in which he will combine his vast commercial expertise with his artistic eye.

There will always be a place for the filmmaker as artist. Especially those able to lend their vast experience to the fine art of movie.

3. Filmmaker as Artisan

 

What do you prefer? Bread from a supermarket? Or bread made at a boutique bakery like my brother’s Royal Bay Bakery in Victoria BC?

So too with movies. Do you like the pre-fabricated Hollywood fare? Or the homespun movies made by independent filmmakers?

As fewer and fewer studio pictures get made, employing fewer and fewer filmmakers, I predict the artisanal home made indie fare will start to become flavour-of-the-month to discerning movie goers everywhere.

2. Filmmaker as gamer

 

Filmmakers traditionally viewed video games like Pong with distaste. The last ten years have seen huge advances in gaming technology. Most of these advances are now used by filmmakers. But this is where gamers fall down and will need to collaborate with filmmakers. It’s about story.

Can you as a filmmaker incorporate the multiple story entry points gamers use? Can you create modal stories where the action branches off into different directions? What if your movie is launched as a game?

How is this all going to work? Someone somewhere is going to figure this out and do to the film industry what the advent of sound and color did nearly a hundred years ago.

1. Filmmaker as visual communicator

 

When I started Raindance in 1992, a filmmaker needed to get about a million dollars. A feature film was made and distributed rather easily in today’s terms. Everyone was trying to make a feature film.

I don’t think this is going to work in 2015. With web series, viral content and documentaries all making their mark, the filmmakers of the future need to class themselves as multi-format visual storytellers and content providers.

What does it all mean?

 

There are so many prophets of independent filmmaking doom out there. We are told to look for answers to the film agencies in Europe and America. If your answer isn’t there, you are advised to go to the hallowed halls of academia.

I don’t think answers can be found there. I believe that the next wave of filmmaking, the next star of independent filmmaking, is most likely to be found right here. By a reader of this article. That person could be you. Can you contribute to these changes?

How have you seen your role as filmmaker change – or can you change?





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